A new school year brings new teachers, classmates, routines—and sometimes a few jitters, too. Whether your little one is starting school for the first time or heading back after summer break, confidence is key to helping them feel ready and excited.

Here are 5 simple ways to build that confidence before the first bell rings:

1. Let Them Make Some Choices

Kids feel more empowered when they get to make decisions. Let them pick out their school supplies, choose their first-day-of-school outfit, or decorate their backpack with something that feels like them. Even small choices can go a long way in helping them feel in control and self-assured.

2. Practice the Morning Routine

Back-to-school mornings can be chaotic—but practicing ahead of time makes everything smoother. Run through the routine a few days early: getting dressed, brushing teeth, packing up, and heading out. When kids know what to expect, they feel more secure and less rushed.

Need help getting organized? Creating a simple checklist or setting up a little “grab-and-go” station by the door can make a big difference.

3. Talk About What to Expect

The unknown can be scary, even for confident kiddos. Spend some time talking through their day—who’s dropping them off, what their classroom might look like, when they’ll eat lunch, and how pickup works. These conversations help remove the mystery and ease anxiety.

It also opens the door for them to share how they’re feeling, which is always a win.

4. Celebrate Their Unique Strengths

Maybe your child is a great friend, a creative thinker, or someone who always helps others. Whatever makes them special, say it out loud. Kids light up when they feel seen and valued. Write a quick note to stick in their lunch box or chat about their strengths over dinner—it doesn’t have to be fancy.

Bonus? When they know what makes them awesome, they’ll walk a little taller into the classroom.

5. Send a Little Comfort from Home

Even the most independent kids love a little connection to home. Packing a favorite snack or slipping a quick note into their lunch box is a simple way to show you're thinking of them. These small reminders help your child feel supported, especially in new or uncertain moments.

Some parents draw silly doodles or write jokes on sticky notes—it’s a fun way to say “I’m thinking of you” even when you’re apart.

Confidence Starts with Feeling Supported

At the end of the day, a confident child is one who feels safe, loved, and understood. As parents, you’re their biggest cheerleaders—and the little things you do every day make a huge difference.

From practicing the routine to picking out their favorite patches or packing a sweet lunch, everything adds up to one strong start to the school year.

Need a few tools to help with the transition?

Check out our Backpacks, Lunch Boxes, and Patches—designed to help kids carry what they need and show off who they are.